About Face: Don’t put all your makeup in one basket
The following is from my column "About Face" - a regular series about the Beauty Bliss journey from clicks to bricks. Written for NZ Retail magazine, it is also published on The Register. Image by Kerryn Smith.
Losing a top-selling brand may be cause for panic but owner of Beauty Bliss Toni Cox soldiered through and is now offering customers a better selection than ever before. She shares the lessons she's learnt.
About Face: The juggling act of bricks and clicks
The following is from my column "About Face" - a regular series about the Beauty Bliss journey from clicks to bricks. Written for NZ Retail magazine, it is also published on The Register. Image by Kerryn Smith.
In a regular series about Beauty Bliss' journey from an ecommerce store to a bricks-and-mortar store, owner Toni Cox shares the latest developments from Beauty Bliss land. This time, it's about learning how to juggle inventory, POS presentation and theft and security.
About Face: From digital to physical
The following is from my column "About Face" - a regular series about the Beauty Bliss journey from clicks to bricks. Written for NZ Retail magazine, it is also published on The Register. Image by Kerryn Smith.
Expanding into bricks and mortar involves a bit of making it up along the way. Toni Cox, owner of Wellington cosmetics start-up Beauty Bliss, takes us on her store's journey from clicks to bricks.
Projects
Carousel Cosmetics
Carousel Cosmetics is my candy-coated fun adventure into product development.
The brand has been created especially for the New Zealand market and is available directly through the Carousel Cosmetics website and through Beauty Bliss.
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